Personal branding Interview Questions & Answers

  1. Question 1. What Is Personal Branding?

    Answer :

    Personal branding is the cultivation of one’s identity to employers, friends, and the world at large. Ideally, your personal brand will say, “I’m funny, smart, attractive, industrious, snarky, pleasantly idiosyncratic, refreshingly down-to-earth, and never farther than two feet from an electronic device on which I can share my every waking thought.”

  2. Question 2. Is Building A Personal Brand Difficult?

    Answer :

    Startlingly. This is partly because no one seems to agree on what brand means.1 For our purposes, brand will refer to the overall way you make people and organizations perceive you, and not the thing where you burn your initials into a cow.

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  4. Question 3. Are Personal Brands Different From Traditional Brands?

    Answer :

    They’re actually similar in some ways

    here’s an example: Though they’re not people per se, major brands like Coca-Cola, Time Warner Cable, and Guy Fieri are still aiming to boost their popularity. The main difference is that they have vast resources at their disposal, including billions of dollars and political influence with a weapons smuggler known only as Zain.

  5. Question 4. How Has Personal Branding Evolved Over The Years?

    Answer :

    Good question. Simply put, social media has changed everything. Thanks to the rise of websites like Facebook, Twitter, and beekeepingforums.com, we now have an unprecedented array of digital platforms with which to engage the world and grow our brands.

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  7. Question 5. Beekeeping Forums?

    Answer :

    We know, the Internet can be confusing. Think of it this way: in 1950, an American male could build and promote his brand simply by tucking in his shirt and occasionally joking about the notion of women in the workplace. But today, people seeking to push their brands online must juggle a host of competing concerns.

    such as:

    1. Is what I’m about to post too political?
    2. Is what I’m about to post too narcissistic?
    3. Is what I’m about to post not a cogent thought but rather a picture of the meal I intend to eat?
    4. Maybe my profile picture is dumb.
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  9. Question 6. Does Everyone Have A Brand?

    Answer :

    Each time we post a thought or image, friends and strangers alike are actively forming ruthless and unchanging opinions of us, often based on our choice of clothing or the vaguely abject way we slump our shoulders since things with Carol ended.

  10. Question 7. What Personal Branding Pitfalls, If Any, Should I Be Aware Of?

    Answer :

    By far the most common (and severe) mistake is saying something that 100% of people do not agree with. Consequently, before you post anything, we recommend testing it with a series of multicultural focus groups over a six-week period.

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  12. Question 8. Why Is Personal Branding Important?

    Answer :

    The world is getting highly competitive. To stand out of the crowd, it is necessary to differentiate oneself so as to be unique and visible in comparison to our competitors.

    Therefore, strategic personal branding helps to:

    • Popularity − Develop your visibility and popularity.
    • Confidence − Build your confidence.
    • Status − Stronghold your position in the society.
    • Determination − Enhance your focus on your business.
    • Development − Expand your business area/s.
    • Identity − Increase your earning and fame.
    • Reputation − Develop your credibility and reliability in the market.
    • Everlasting − Make your presence felt even during recession.
    • Self-fulfillment − Attain your ultimate goal.

    When you groom your profession with personal branding, it helps you build a strategy. Likewise, it adds unforgettable value to your profession.

  13. Question 9. Who Is Compatible For Personal Branding?

    Answer :

    Personal branding is for all those professionals who are determined to attain their goals with honesty. Irrespective of the profession you are into, personal branding is imperative for your success.

    Personal branding is for all those professionals who are determined to attain their goals with honesty. Irrespective of the profession you are into, personal branding is imperative for your success.

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  15. Question 10. How To Create Your Brand?

    Answer :

    Just relax and organize your thoughts and likeness, which will help you to personalize your brand vision. With the following steps, it will be easier for you to create your brand

    Step 1: Note down your values − It could be anything that gives meaning to your life. Possibly, you are not aware of these values, but in most of your decisions, it plays a big role. For example, your value could be −

    • Relationships (family, friends)
    • Community (society)
    • Intelligence (the work you can perform best)
    • Hobbies (the work that more often you live to do)
    • Ambition/Goal (the ultimate destination)

    However, this is not the conclusive list, it is just an example. If you correctly note down your values, it will definitely help you develop a successful personal branding strategy.

    Step 2: Prioritize your Values − After listing and categorizing your values, now you need to prioritize them. While prioritizing, take help of your interest, likeness, and even your passion. These will help you prioritize your values.

    Step 3: Identify your Traits − Trait is the most unique feature of your personality. You might not notice, but most of your behavior is guided by your trait. Following are the five most important personality traits −

    • Conscientiousness − It means, how careful or vigilant you are at your work.
    • Openness to experience − It means, how open, creative, curious, liberal, aesthetic-minded you are.
    • Extraversion − It means, you don’t like loneliness rather prefer to remain around people.
    • Agreeableness − It means, how kind, sympathetic, warm, cooperative, and considerate you are.
    • Neuroticism − It is a tendency to be in negative emotional state. Normally, this feature is usually discouraged; so, it is good to cure/suppress this kind of trait/symptom.

    Step 4: Discuss your Plan with your Parents, Friends, and Mentor- The last step is to discuss your plan and strategy with those who know and understand you very well.

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  17. Question 11. How To Get Free Media Attention?

    Answer :

    Getting media’s attention can make you an apparent brand in your profession. Having your name published in a national newspaper/magazine and/or being aired on TV, can make you popular instantly. Grabbing people’s attention through media can definitely kick start your profession.

    But how to get free media attention is a big deal. The following tips though not foolproof may help you get free media attention-

    Step 1: Research Topics of Relevance − First you need to research the relevant topics (related to your profession), which is the point of attraction for the media.

    Step 2: Collect the Detailed Information − Once you come to know the topic in news, collect detailed information on the same.

    Step 3: Publish on Web − Write a couple of articles and blogs on the same topic giving detailed information with references. Promote your write-up through social media websites.

    Step 4: Collect List of Media − Make a list of TV channels who are covering news on the same topic. Write to all of them about your views on the same topic and substantiate yourself with a few reliable links. Discuss some points, those either ignored or no one paid attention to. Possible, many of them will ignore your email. But it is also possible some of them might pay attention.

    Being patient and waiting for a breakthrough is essential. Once you and your work is under the media radar, your growth will be exponential.

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  19. Question 12. How To Monitor Your Brand?

    Answer :

    Following are the important techniques that will help you monitor your brand:

    Step 1: Make Your Brand Name Distinct − Before naming your brand, you need to research thoroughly. You need to be sure that you are using a distinct name, which is not used by any other celebrity or big brand. For example, if your name is ‘Amitabh’ be careful, there are two big names i.e. author Amitav Ghosh and actor Amitabh Bachchan by the same name. So, you need to make your name distinct.

    Step 2: Manage Your Brand on Search Engine − You need to manage i.e. how your name appears on search engines’ ranking. As shown in the following image, your profile has to be visible with image and tagline. Besides Google, you also need to manage your brand on other search engines, e.g. Bing, etc.

    Step 3: Manage Your Brand on Social Media Websites − Keep your profile updated and compelling on Facebook, Google+, Twitter, Myspace, LinkedIn, etc.

    Step 4: Upload Your Video on YouTube − Make a few short videos offering valuable information of your work if any and upload it on YouTube (as shown in the following image).

    Step 5: Be vigilant − On top of this, always keep your eyes open and see what is happening around you. If something is related to your profession, acquaint yourself with it and keep updating your knowledge.

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  21. Question 13. Why Stand Out From The Crowd?

    Answer :

    Generally, people are attracted to creativity and uniqueness. Uniqueness can make you more appealing by making you stand out from the crowd. Distinctiveness gives an advantage over the common thing and in competition as well. For similar products, you need to grab people’s attention, but a unique product in itself is a point of attraction.

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  23. Question 14. How To Be Unique?

    Answer :

    Following are the important guidelines that will help you introspect on your uniqueness:

    • List your likeness − All of us have the unique characteristics; so, take a notebook and write down your likeness, passion, quirk, and past experience.
    • Prioritize your list − Now, thoroughly read your list and prioritize them, which one you like most and so on.
    • Blend your uniqueness and your goal − Based on the above exercise, blend your most unique points with your goal.